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There was a time when the TV channels were considered obsolete and a film that was seen on the silver screen used to arrive at the small screen after few years.
There was a huge disparity of sorts when it came to both circuits and it was a rather big thing to go watch a movie without having any clue of how it would be or what it has to offer.
But now, the entire story has changed and the path has changed from the small screen to the big screen.
Apparently, a lot is now dependent on the small screen channels when it comes to the propaganda of the movie and also to show it in positive light. Not stopping at that, even a revenue model can also be generated with a pact with the TV channels.
Various aspects like BOX OFFICE programs, interviews, satellite rights and special curtain raisers on the movie have been offering a great help for movies that are to be released.
Even after the film hits the screen, a lot of programs like press-meets, success meets, platinum disc functions are covered in a big way and with the existing contest of the top movies and top songs, the films generate enough curiosity and give enough reference for the public to plan their movie schedule correctly along with their family and friends.
The TV channels have become more of a reference point for the public and a platform for the film makers to promote their movies in the right manner so that success can be attained. After all this, there is the concept of the satellite rights that also go for phenomenal amounts sometimes giving good money to the film makers. So the dependency factor for the film industry on the TV industry is quite high.
There was a huge disparity of sorts when it came to both circuits and it was a rather big thing to go watch a movie without having any clue of how it would be or what it has to offer.
But now, the entire story has changed and the path has changed from the small screen to the big screen.
Apparently, a lot is now dependent on the small screen channels when it comes to the propaganda of the movie and also to show it in positive light. Not stopping at that, even a revenue model can also be generated with a pact with the TV channels.
Various aspects like BOX OFFICE programs, interviews, satellite rights and special curtain raisers on the movie have been offering a great help for movies that are to be released.
Even after the film hits the screen, a lot of programs like press-meets, success meets, platinum disc functions are covered in a big way and with the existing contest of the top movies and top songs, the films generate enough curiosity and give enough reference for the public to plan their movie schedule correctly along with their family and friends.
The TV channels have become more of a reference point for the public and a platform for the film makers to promote their movies in the right manner so that success can be attained. After all this, there is the concept of the satellite rights that also go for phenomenal amounts sometimes giving good money to the film makers. So the dependency factor for the film industry on the TV industry is quite high.
